Navigating the Storm: The Role of Serious Columnists in the Age of "Internet Populism"
In the thought-provoking opinion piece Ismail Lagardien delves into the shifting sands of the media landscape, highlighting the challenges and opportunities that come with the rise of social media an
In the thought-provoking opinion piece "Internet’s populism is the biggest threat to serious columnists and opinion writers in SA," the author, Ismail Lagardien, delves into the shifting sands of the media landscape, highlighting the challenges and opportunities that come with the rise of social media and blogging. As we navigate this new terrain, it is crucial to reflect on the ideas raised and consider how serious columnists and opinion writers can continue to thrive amidst the cacophony of so-called “online populism”.
Firstly, lets attempt to understand what “online populism” means in the general interpretation delivered by the author. The idea is that online populism leverages digital platforms and social media to promote populist ideologies, often positioning "the people" against "the elite." It relies on direct communication, bypassing traditional media, and uses emotionally charged, simplified narratives to engage and mobilise individuals and groups. There is an understanding among some that this form of populism thrives in echo chambers, where like-minded individuals reinforce each other's views, fostering increased polarisation and opposition to established elites and institutions.
The advent of social media platforms like X (formerly Twitter) has undeniably blurred the lines between fact-based commentary and opinionated rants. The widespread accessibility of content creation has certainly empowered anyone with internet access to have a voice, but this often does result in spaces filled with insults, hostility, and bias.
Ismail Lagardien highlights an example of a recent social media post by a well-known journalist that was met with harsh and offensive reactions. He says that this is an example of the difficulties that thoughtful writers encounter in trying to maintain meaningful conversations in an environment where hostility often overshadows reasoned discussion. But to be fair, the post appears to have a confrontational tone and, let’s be honest, the responses should have been expected. These responses were not targeted at a piece of writing or any real objective insight but rather at an antagonistic quip.
It is essential to recognise that this is the modern playing field. The rise of online populism, which is essentially free speech, is a reality that columnists must learn to navigate. While bloggers and social media users may have fewer limitations and can indulge in slander without consequence, it can be perceived that columnists are bound by a number of constraints like institutional, cost and codes of conduct. This is something that they will need to come to terms with in some way or another.
In the case of the example highlighted, the author of the X post should have had more awareness in his approach and should have anticipated the response. It can be objectively argued that this is not a case of online populism attacking an insightful author for his ideas. It was clearly a response to a hostile remark. That’s the internet! Sorry.
The evolving media landscape has not diminished the value of serious columnists though; rather, it has highlighted the need for them to adapt and innovate. In this dynamic environment, it is crucial for columnists to remain independent and critical voices.
The rise of social media has introduced many more voices into the conversation, some of which are unconstrained and vituperative. However, this does not diminish the importance of serious columnists. Good ideas, grounded in facts, insights, and thoughtful analysis, will always prevail over trivial content. The challenge for columnists is to rise above the noise, presenting new information and perspectives that engage and inspire readers. They should also grow a thicker skin!
As we look to the future, it is clear that authors in any field must be prepared to adapt to the ever-changing media landscape. The role of the columnist is not just to detect and identify problems but to place them in the context of a plurality of lifeworlds, enabling the public, politicians, and legislators to make better decisions. This requires a commitment to continuous learning, innovation, and a willingness to embrace new platforms and technologies.
In conclusion, while the rise of internet populism presents significant challenges for serious columnists and opinion writers, it also offers opportunities for growth and innovation. By maintaining their commitment to ethical standards, presenting facts in context, and adapting to the evolving media landscape, columnists can continue to play a vital role in shaping public discourse. Good ideas, grounded in thoughtful analysis, will always rise to prominence, ensuring that meaningful and informed conversations prevail in the age of social media.